About Crown Lift Trucks Ltd

Since its entry into the material handling industry in the 1960s, Crown Equipment Corporation has earned a reputation for exceptional product design, engineering and manufacturing of its award-winning line of electric lift trucks.  From our smallest pallet truck to our highest lifting VNA truck, our goal is to always provide the user with the safest, most efficient and ergonomic forklift truck possible.  Crown supports customers with a wide selection of electric forklift trucks ranging from pallet trucks to very narrow-aisle VNA trucks.

Our brand promise is:

“Crown designs, manufactures, distributes, services and supports material handling products that provide customers with superior value.”

Quality and performance are the foundation of Crown’s success. Since our inception, our company culture has always been about people performing and working as a team to ensure that quality is built into every forklift truck we make.

Crown’s headquarters, manufacturing facilities and network of branches offer diverse and challenging careers in a broad range of professional and vocational roles.

Job Description

Responsible for Crown Lift Trucks’ promotion to the UK market of the company’s new Technology and VNA products.

Increase Crown’s share of the VNA market in the UK.

Reporting to the Head of Technology and VNA.

Key tasks expected of this role, however as the role progress further tasks will evolve, as result of which the role is flexible.








Work with the various Sales teams to identify   potential QPR targets and then plan & co-ordinate subsequent trials with   a view to achieving growth of additional customers.




Provide support to the various Sales Teams with   selling the InfoLink product.



Promote the adoption of APS at every available   opportunity to gain additional VNA business.








Target   Growth:


Increase Crown’s UK market share to 20% within 2 years   (TSP market).




Provide detailed VNA simulations by use of the TSP   Estimator App and other tools.


Expert   Knowledge:


Become a VNA application expert including good   knowledge of the competitors’ products and their approach to the market.


Review   Orders:


Review orders to ensure correct specification of   product.





Management   Support


Provide   support to the Head of Technology and VNA (e.g. data reporting).


Person Specification

You need to be capable of being an integral part of a customer enquiry, form enquiry, through to delivery of solution, engagement with customer and all in between. The primary focus is that you know the narrow aisle market place extremely well and are technically adept, be this in sales or pre sales.


Essential Skills:

  • Must hold full UK Driving Licence.
  • Interpersonal skills are required as the role requires the ability to liaise effectively with customers and multiple internal departments.
  • Educated with an ability to achieve a grade C in English and maths at   GCSE.
  • Being self-motivated and comfortable speaking in front of small to medium sized groups is necessary for this position. 
  • Commitment to continuing personal and professional development.
  • Excellent organisational skills, resourceful and solution driven.
  • A high standard of accuracy and attention to detail.
  • Ability to multi‐task, prioritising workloads to work to tight deadlines.
  • Ability to work independently or in a team.
  • Clear communication skills – oral and written.
  • Consultation and negotiation skills.
  • Flexibility to cope with diverse needs of the post.
  • Highly motivated and possessing a resilience to work under pressure.
  • Positive, personable and optimistic with a can do attitude.

Desirable Skills: 

  • Recent and relevant experience of working in the forklift truck sales environment, but not essential.

Vacancy Details



Hours of Work:

Monday to   Friday – 8 hours per day.


Company Vehicle:

A company   car and fuel card are provided with the option for private use (provided the   tax is paid).






25 days   holiday.




Company   pension plan.



Target Salary:

Highly competitive salary plus generous commission and bonus structure

At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown’s history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them.

From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.


In addition to financial remuneration and participation, we our offer our employees various social benefits including but not limited to:


  • Company car plus fuel card – private use of company vehicle (subject to tax regulations)
  • Company pension plan.
  • 25 days annual leave plus bank holidays.
  • Excellent discount scheme with access to the best perks from some of the UK’s biggest brands.  This induces (but is not limited to):
    • Free mobile phone insurance
    • Breakdown cover
    • Up to 8% off at UK supermarkets.
    • Free Tastecard to enjoy 2 for 1 and 50% off your bill in more than 6,500 restaurants nationwide.
    • A free movie a month.
    • Great price cinema tickets at Odeon, Vue, and Cineworld.
    • Nationwide gym discounts.
    • Insurance and health cover including medical, dental and life cover.
    • Salary sacrifice options including childcare, technology, cars and parking, cycling and gyms.
  • Childcare voucher scheme.
  • Employee assistance programme.


Please contact us via our website at:

If you have any further queries regarding this job, please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com

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